Empowering brand trailblazers:
Turning visions into impactful digital experiences.
Expert Branding Services in Houston: Crafting Unique Brand Identities that Drive Growth
Leveraging decades of branding design and marketing experience to make an impact
At StormUX, we empower brand trailblazers by turning visions into impactful digital experiences. We understand that a brand is more than just a logo; it’s the entire identity, the experience, and the message you convey to your customers. From logo design to brand strategy and digital marketing, we specialize in crafting unique brand identities that leave lasting impressions. Our team of expert designers and strategists work closely with you to create a cohesive and compelling brand presence that drives growth and engagement.
Brand Strategy
Our approach to every project is grounded in collaboration, innovation, and excellence. We work closely with our clients to gain a deep understanding of their goals and objectives
Brand Engagement
Engaging content strengthens brand presence by combining storytelling, visuals, and interactive elements. Consistency and clear calls-to-action encourage interaction, while personalized content and collaborations expand reach.
Visual Identity
Bringing strategic thinking to every design choice we make, let us create a visual identity system that not only makes sense, but makes an impact.
Branding workflow.
An example timeline of brand strategy through to visual identity.
To begin we will send out stakeholder questionnaires to gather independent thoughts of all the key stakeholders. These questionnaires will help us fully immerse ourselves in the internal perspective of where the brand is at, and where stakeholders think it should be moving forwards.
Using all the collected insights, we'll develop a differentiated and cohesive brand position. This will include the 'Big Idea' as the running essence of the brand, uncover your USPs and manifesto, plus your mission, vision and values. We will initially present a selection of positioning concepts back to the key stakeholders.
We will also start working on the brand voice and story, concentrating on the brand personality, brand voice pillars to adhere to, vocabulary and application guides. Both the strategy and tone of voice will be added to the online brand guidelines.
Whether we are evolving the logo to modernise, completely refreshing or starting from scratch, we will design logo and icon marks that have concept and reasoning behind them. Your logo will position you perfectly in the industry and give you a huge point of differentiation.
After the logo and icon design, we will move into wider identity concepts looking at colour palette, typography, layout style and brand visuals/graphics across three different concept routes. These will be put into a document for us to present to the key stakeholders and begin to develop a chosen route further.
The brand positioning, tone of voice, and brand identity we produce will be made into a online brand guidelines document. This can be kept updated easily, and will have assets to download in the relevant places. This will be your guide moving forwards on how to apply the new identity and keep it consistent.